One of the most common mistakes NZ businesses make with video content is treating it as a one-platform asset. They commission a video for Facebook, post it on Facebook, and when that campaign ends, the video is effectively retired. This is a significant waste of a good asset.
One video. Seven places to use it.
A Studio30 video is delivered as a high-quality MP4 with no watermarks and no platform restrictions. Here are the seven places every NZ business should be using their video content.
1. Your website homepage
The most underused placement for most NZ businesses. A homepage video reduces bounce rates and increases time on site. If you only use your video in one place, make it here.
2. Facebook and Instagram ads
Video consistently outperforms static images in paid social. Your 15 or 30-second video is ready to run as a boosted post or a proper campaign the moment you receive it.
3. LinkedIn native video
Upload directly to LinkedIn rather than linking from YouTube. Native video receives significantly more reach on LinkedIn’s algorithm than linked content.
4. YouTube
Upload your video to YouTube so it becomes searchable. You can also run it as pre-roll advertising targeted by keyword, location, or audience interest. YouTube content is indexed by Google and can appear in search results.
5. Email marketing
Add a video thumbnail linking to your video in your next email campaign. Emails with video thumbnails consistently achieve higher click-through rates than text-only emails.
6. Google Business Profile
Most NZ businesses don’t know you can add video to your Google Business Profile. Adding a professional promo video to your listing makes you stand out from every other result on the page.
7. Sales proposals and follow-ups
Include a link to your video in every proposal or quote you send. A potential client who watches your promo video before reading your quote already has a stronger sense of your quality and professionalism. It closes the gap between interest and decision.
One video. Used across all seven of these placements. The mileage you get from a single professionally made short video — when you use it properly — is significant. Most NZ businesses are only using 20% of that potential.