One of the most common frustrations for NZ businesses that invest in video is that the video gets used once and then sits on a hard drive. The solution is to think about your video ad as a starting point, not a finished product.

A single 30 or 60-second video ad can be repurposed into multiple pieces of content across different channels with very little additional effort. Here is how.

1. Run it as a paid ad

This is the primary use case. Upload the video to Facebook Ads Manager, Google Ads, or LinkedIn Campaign Manager and run it to a targeted audience. This is where a properly produced video ad earns its money.

2. Embed it on your website

Put it on your homepage, your services page, or a relevant product page. A video on a homepage typically increases the amount of time visitors spend on the page, and gives people who prefer to watch rather than read a way to understand your offer quickly.

3. Post it as organic social content

Upload the video natively to Facebook, Instagram, LinkedIn, or TikTok as an organic post. Native video on social platforms typically gets significantly more reach than a link to an external video. Write a caption that gives people context before they watch.

4. Cut it down into a shorter teaser

If you have a 30-second video, ask your video studio to cut a 15-second version from the best parts. This becomes a separate ad format for Instagram Stories or TikTok, or a shorter paid ad for testing against the original.

Testing different lengths of the same video is one of the simplest ways to find out which version performs better for your audience.

5. Use it in your email campaigns

Most email clients do not play video directly, but you can take a still frame from the video, add a play button overlay, and link it through to the video on YouTube or your website. This gives the impression of an embedded video while keeping compatibility across all email clients.

Including a video thumbnail in an email typically increases click-through rates compared to text and image emails alone.

Getting more from what Studio30 produces

Every video ad made at Studio30 is delivered as a full-resolution MP4. You can upload it anywhere, use it across multiple platforms, and refer back to it when you need it. There are no usage restrictions.

If you want a cutdown version or a platform-specific variant, ask about that when you place your order or after delivery. Getting more mileage out of one piece of well-made content is almost always a better investment than producing several mediocre ones.

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Ready to invest in a video ad that works across multiple channels? Order at Studio30 or get in touch.