Recruitment has a content problem. Most NZ employers are writing job ads that describe the role and then wondering why they’re not attracting the right candidates. The answer, increasingly, is video.

The employer brand gap in New Zealand

New Zealand has a tight labour market in many sectors. Qualified candidates have options. They’re not just deciding whether they can do the job — they’re deciding whether your company is somewhere they want to spend their time. A text-based job ad tells them almost nothing about that. A 30-second employer brand video starts to answer it.

What a recruitment video actually needs to do

A good recruitment video doesn’t need to list job requirements. It needs to show culture, communicate values, and make the right candidate think “that looks like somewhere I’d want to work.” It should also be specific enough that the wrong candidate self-selects out. Both outcomes save time.

Where to use employer brand video in NZ

LinkedIn is the obvious home for employer brand video — especially as a sponsored post targeting professionals in specific roles or industries. But the placement that most NZ employers underestimate is their own careers page. A 30-second culture video embedded on a careers page significantly increases the quality and volume of applications, because it does the brand work before the candidate even reads the job description.

The cost of not having this content

A single bad hire costs a NZ business far more than a professional recruitment video. If employer brand video helps you attract one better candidate per year, or saves one mis-hire, the return on a NZ$650 video is obvious. Most HR teams spend more than that on a single job board listing.