You’ve invested in a promo video. Now what? A lot of NZ businesses make the mistake of posting their video once on Facebook and calling it done. But a well-made short video is one of the most versatile marketing tools you can have — and if you know where to put it, it can keep working for you for months.
Here’s a practical guide to where you should be using your video ad — and why each channel matters for New Zealand businesses.
1. Your website homepage
Your homepage is the first thing most people see when they search for you. A video embedded on your homepage immediately communicates what you do, how you do it, and why someone should choose you — in 30 seconds or less. If you only put your video in one place, make it here.
2. Facebook and Instagram
Facebook and Instagram remain two of the most used social platforms in New Zealand. Video performs significantly better than static images in both organic posts and paid ads. Use your video as a boosted post or a proper ad campaign targeted by location, age, and interests.
3. YouTube
YouTube is the world’s second largest search engine — and New Zealanders use it constantly. Uploading your video gives you a permanent, searchable home for your content and opens up pre-roll advertising targeted by location and keyword.
4. Email marketing
Emails that include a video thumbnail and link see significantly higher click-through rates. Use your promo video to introduce a new product, announce a promotion, or remind existing customers what you offer.
5. Your Google Business Profile
Most NZ small businesses overlook this completely. Google lets you add videos to your Business Profile listing on Google Maps. Adding a professional video here makes your listing stand out immediately.
6. Digital signage and in-store displays
If you have a physical location — a shop, clinic, showroom, or trade stand — your video works brilliantly looping on a screen while customers wait or browse.
7. Proposals and sales conversations
When following up with a potential client or sending a quote, including a link to your promo video adds instant credibility. Instead of just a PDF, you’re giving them something engaging that shows who you are and how you work.
Make the most of every video you create
A Studio30 promo video is delivered as a high-quality MP4 — no platform restrictions, no watermarks. Upload it, share it, embed it, loop it. The more places you put it, the harder it works for you.