When you’re thinking about getting a promo video made, one of the first decisions you’ll face is: how long should it be? Studio30 offers 5, 15, 30, and 60-second formats — and they’re not interchangeable. Each length suits a different goal, platform, and audience. Here’s how to choose the right one for your business.

5 seconds: Pure brand impact

A 5-second video isn’t designed to tell a story — it’s designed to make an impression. Think of it as a digital billboard. It’s ideal for YouTube pre-roll ads, retargeting campaigns where the viewer already knows your brand, or brand awareness plays where you just want your name and logo in front of people repeatedly.

Best for: Retargeting, YouTube pre-roll, brand recall campaigns.

15 seconds: The social media sweet spot

Fifteen seconds is perfectly calibrated for Instagram Reels, Facebook Stories, and TikTok. It’s long enough to get a clear message across but short enough to hold attention in a fast-moving feed.

Best for: Instagram Reels, Facebook Stories, TikTok, single-message campaigns.

30 seconds: Tell your full story

This is our most popular format — and for good reason. Thirty seconds gives you enough room to introduce your business, showcase what you offer, build a moment of trust, and include a clear call-to-action. It works across Facebook, Instagram, YouTube, your website homepage, email marketing, and digital displays.

Best for: Facebook, Instagram, YouTube, website homepage, email campaigns, digital signage.

60 seconds: Go deeper

A 60-second video is ideal when you need to explain something — a service with multiple steps, a product that needs demonstrating, or a business with a more complex offering.

Best for: Explainer videos, product demos, brand stories, YouTube channel content, website landing pages.

So which one should you choose?

Maximum reach across multiple platforms — go with 30 seconds. Punchy social campaign — go with 15. Need to explain something complex — go with 60. Retargeting people who already know you — 5 seconds is surprisingly effective. Still not sure? Get in touch and I’ll help you figure it out before you commit.