You’ve invested in a promo video. Now what? A lot of NZ businesses make the mistake of posting their video once on Facebook and calling it done. But a well-made short video is one of the most versatile marketing tools you can have — and if you know where to put it, it can keep working for you for months.

Here’s a practical guide to where you should be using your video ad — and why each channel matters for New Zealand businesses.

1. Your website homepage

Your homepage is the first thing most people see when they search for you. A video embedded on your homepage immediately communicates what you do, how you do it, and why someone should choose you — in 30 seconds or less. If you only put your video in one place, make it here.

2. Facebook and Instagram

Facebook and Instagram remain two of the most used social platforms in New Zealand. Video performs significantly better than static images in both organic posts and paid ads. Use your video as a boosted post or a proper ad campaign targeted by location, age, and interests.

3. YouTube

YouTube is the world’s second largest search engine — and New Zealanders use it constantly. Uploading your video gives you a permanent, searchable home for your content and opens up pre-roll advertising targeted by location and keyword.

4. Email marketing

Emails that include a video thumbnail and link see significantly higher click-through rates. Use your promo video to introduce a new product, announce a promotion, or remind existing customers what you offer.

5. Your Google Business Profile

Most NZ small businesses overlook this completely. Google lets you add videos to your Business Profile listing on Google Maps. Adding a professional video here makes your listing stand out immediately.

6. Digital signage and in-store displays

If you have a physical location — a shop, clinic, showroom, or trade stand — your video works brilliantly looping on a screen while customers wait or browse.

7. Proposals and sales conversations

When following up with a potential client or sending a quote, including a link to your promo video adds instant credibility. Instead of just a PDF, you’re giving them something engaging that shows who you are and how you work.

Make the most of every video you create

A Studio30 promo video is delivered as a high-quality MP4 — no platform restrictions, no watermarks. Upload it, share it, embed it, loop it. The more places you put it, the harder it works for you.

When you’re thinking about getting a promo video made, one of the first decisions you’ll face is: how long should it be? Studio30 offers 5, 15, 30, and 60-second formats — and they’re not interchangeable. Each length suits a different goal, platform, and audience. Here’s how to choose the right one for your business.

5 seconds: Pure brand impact

A 5-second video isn’t designed to tell a story — it’s designed to make an impression. Think of it as a digital billboard. It’s ideal for YouTube pre-roll ads, retargeting campaigns where the viewer already knows your brand, or brand awareness plays where you just want your name and logo in front of people repeatedly.

Best for: Retargeting, YouTube pre-roll, brand recall campaigns.

15 seconds: The social media sweet spot

Fifteen seconds is perfectly calibrated for Instagram Reels, Facebook Stories, and TikTok. It’s long enough to get a clear message across but short enough to hold attention in a fast-moving feed.

Best for: Instagram Reels, Facebook Stories, TikTok, single-message campaigns.

30 seconds: Tell your full story

This is our most popular format — and for good reason. Thirty seconds gives you enough room to introduce your business, showcase what you offer, build a moment of trust, and include a clear call-to-action. It works across Facebook, Instagram, YouTube, your website homepage, email marketing, and digital displays.

Best for: Facebook, Instagram, YouTube, website homepage, email campaigns, digital signage.

60 seconds: Go deeper

A 60-second video is ideal when you need to explain something — a service with multiple steps, a product that needs demonstrating, or a business with a more complex offering.

Best for: Explainer videos, product demos, brand stories, YouTube channel content, website landing pages.

So which one should you choose?

Maximum reach across multiple platforms — go with 30 seconds. Punchy social campaign — go with 15. Need to explain something complex — go with 60. Retargeting people who already know you — 5 seconds is surprisingly effective. Still not sure? Get in touch and I’ll help you figure it out before you commit.

If you run a small business in New Zealand, you’ve probably wondered whether video is worth the investment. The answer is yes — and it doesn’t have to cost a fortune or take weeks to produce. A well-made 30-second video ad can do more for your business than a page of text ever could.

People scroll fast. Video stops them.

The average person spends hours every day scrolling through social media feeds. In that environment, a static image or a wall of text rarely gets a second glance. But video? Video moves. Video has sound. Video captures attention in the first two seconds and holds it.

For a small business trying to stand out in a crowded local market, that scroll-stopping power is invaluable. Whether you’re a tradesperson in Christchurch, a café in Wellington, or an online retailer shipping across New Zealand, a short video puts a face and energy behind your brand.

30 seconds is the sweet spot

Too short and you can’t say anything meaningful. Too long and people switch off. At 30 seconds, you have just enough time to introduce your business, show your product or service in action, build a moment of trust, and land a clear call-to-action. That’s why 30 seconds is our most popular format — and why it works across Facebook, Instagram, YouTube, and your website homepage.

Video builds trust faster than any other medium

New Zealanders tend to buy from businesses they trust — and trust is built through familiarity. Seeing a face, hearing a voice, getting a sense of who you’re dealing with. A short video does all of that in half a minute. For small businesses competing against bigger brands, this is a genuine equaliser.

Where can you use it?

One of the best things about a 30-second video is how many places you can use it. A single video can be repurposed across your website homepage, Facebook and Instagram ads, YouTube pre-roll, email newsletters, digital signage, and your Google Business Profile. That’s a lot of mileage from one piece of content.

You don’t need a film crew

At Studio30, we create professional 30-second video ads using your existing photos, logos, and a few key points about your business. No filming required. No studio. No complicated process. You share your brief, we handle the scripting, visuals, music, voiceover, and editing — and deliver a polished MP4 ready to share anywhere.

Ready to give it a go?

If you’ve been thinking about video marketing for your NZ business but haven’t taken the leap yet, a 30-second video is the perfect starting point. It’s affordable, fast to produce, and immediately usable across every channel you’re already active on.